Our Identity


Winh is an Italian consulting firm, focused on cross border activities between Italy and the two largest markets of Asia, namely India and China. Through its headquarters in Milan and offices in India and China, Winh provides its clients – mostly belonging to the segment of small and medium-sized enterprises – a full range of strategic consulting services, commercial and financial help to prepare your own entry into the market, as well as the management of all operations.

Our clients are Italian companies interested in enteringIndia and China, as well as Indian and Chinese companies interested in entering the Italian market.The professional network of Winh has extensive business, financial and managerial consulting experience and international business partners of credibility, willing to set up an approach that combines business efficiency, professionalism and work ethics. 


Winh has the Italian headquarters in the heart of Milan (Via San Pietro All’Orto 17 ) , direct business developers and Associates in India ( ASC Group/BSP , Dua Consulting , Tecnova , Udyen Jain & Associates , Value Prism Consulting and the Indo-Italian Chamber of Commerce ) and China in Shanghai (by Poseidon), the network Winh guarantees a deep knowledge of the Italian market as well as the Indian and Chinese markets, by understanding the dynamics of cultural, economic and social factors relevant to the world of private and public companies, government institutions, associations, business forums in these countries



Via S.Pietro all’Orto,

17 20121 – Milan



ASC Group/BSP freedo Ltd

605, Suncity Business Tower

Golf Course Road, Sector-54

Haryana – 122002

Phone No. +91-124-4245110/116



Poseidon Ltd
Floor 1, WEWORK Building, No.696 Weihai Rd,
Jing’an District Shanghai – P. R. China


Maylink Holding Group Ltd
12-1, No. 26, Block 8, Shiyi Center
Yinzhou District, Ningbo City, Zhejiang Province, 315100 China







Founder and managing partner of Winh, has a strong experience in marketing and commercial areas gained holding top/directorship roles in highly innovative sectors (IT, telecommunications, strategic design, internationalization of enterprises), designing innovative business models (e-commerce, cloud computing, application service provisioning, mobile broadband, mobile virtual network operators, social media, customer care, entry strategy on emerging markets) either for start-ups as well as in large. At present main focus is on cross-border business consultancy through Winh and its Associates.


Massimo Tavernari




Has ten years of experience in Italian wholly foreign owned entities in China; his strong professional background includes twenty years of experience in mid-seized companies operations in electronics and mechanical sectors, in the supply chain for electronic, plastic, metal and chemical sectors, as well as strong project management skills developed in large multinational companies such as Ericsson, Panasonic, Volkswagen, Electrolux, Bosch, GE, P&G. Massimo has successful track of three start-up management into the Chinese market (two in Shanghai area, one in Dalian area)

Alok Agarwal




Alok Kumar Agarwal is an Insolvency Professional and Fellow Chartered Accountant by Profession. With an experience of over 25 years, Mr. Alok is an eminent name in the Finance and Taxation Industry. His vast experience in the industry and visionary outlook is a constant source of inspiration for everyone at ASC. He aims to revolutionize the industry with his out-of-the-box vision, strategy and belief in sharing knowledge.
Mr. Agarwal is the author of two well-known books ‘All India Taxes, a ready referencer’ and ‘All India VAT ready reckoner’ and was the first author to merge and collate various kinds of taxes and all tax-related laws into a single book. He is also a prolific speaker and has hosted many lectures and seminars pertaining to the issues of Taxation, Corporate Finance, RBI regulations, and Auditing. He is the man behind inception of ASC and taking it to new heights. He is a renowned expert on Direct & Indirect Taxation Practices and Government Regulations.
With his wide industry experience across verticals i.e. M & A matters, due diligence, strategic planning, corporate law, taxation, takeovers, preparation & advisory of resolution Plan, Restructuring of financially stressed company, Buying & Selling Companies, Legal Advisory & Compliances, Cash-flow Management, Advising corporate entities in distress, Financial Restructure Operation, etc., he is advising and monitoring the team enthusiastically.

Udyen Jain




Qualified as a Chartered Accountant, Mr Udyen Jain founded the firm Udyen Jain & Associates – UJA in 1996. He led the growth of the company to a pan India and global presence, Developing international partnerships in Japan, Vietnam, Spain, France, Germany, UAE and Italy. Strategic advisor to global companies on India entry strategies, cross border expansion with a strong specialization in transfer pricing and international taxation. Strong leadership and ability to achieve goals under challenging circumstances, Mr Jain is leading a team of 100 + professionals.

Ling Yongping




Founder and president of Maylink Holding Group Limited and Zhejiang Maylink Culture Development Corporation.
Master in Science of the Hong Kong Polytechnic University.
Graduated from Class 02 for leading Zhejiang companies of Cheung Kong Graduate School of Business (CKGSB).
President of the Ningbo General Chamber of Commerce in Europe.
Tutor in Start-up for Jinan University, Zhejiang University of Finance & Economics.
Member of the Chinese People’s Political Consultative Conference of Jiangdong District, Ningbo City.
General representative of Representative Office for Investment Promotion of Guizhou Province in Europe (Italy) and commercial representative of Hunan Province in Italy.
Member of Think Tank for economic development of Guizhou Province, China.
Vice president of China Association of Small-medium Commercial Enterprise.
Vice president of China Chamber of International Commerce, Ningbo Branch.
Executive member of Federation of Industry&Commerce of Jiangdong District, Ningbo City.
Executive President of the Association of Youth Entrepreneurs and Innovation of Ningbo.
Executive Chairman of UK Culture and Trade Exchange.
Elected by “Milano Finanza” in 2015 and 2016 respectively as the 18th and the 19th person of the Top 50 most influential Chinese businessmen in Italy.